ENGINEERING LEAD · BACKEND & AUTOMATION
Aayush Goel
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I build backend systems that hold up in production — distributed Node.js microservices, WhatsApp & Instagram commerce infrastructure, and AI pipelines. Currently leading a cross-functional engineering team at Mulltiply while staying hands-on with code.
## Experience
Mulltiply Tech India Pvt. Ltd.
Jan 2025 — PresentNoida, UP · WhatsApp-first B2B commerce platform
Engineering Lead
Feb 2026 — Present- Leading a team of 3 engineers (frontend, backend, AI) — technical direction, architecture decisions, code reviews. Ran a full intern hiring cycle including group discussions and technical interviews.
- Own backend feature development across 8+ Node.js microservices on Kubernetes — each business account powers multiple stores from a single WhatsApp number via a multi-tenant routing layer.
- Rebuilt the Instagram chatbot onboarding platform — merchants configure a custom AI prompt, preview the bot live in-browser, and go live via Instagram Graph API with zero manual intervention.
- Built a bidirectional Tally ERP sync — two-way master/transaction sync, automated invoice delivery via WhatsApp, idempotency guards across all operations.
- Cut WhatsApp order response time from 500ms+ to under 200ms by collapsing 5 sequential API calls into 2 and a multi-step flow into a single button press.
- Shipped a 5-agent LLM marketing automation system solo — campaign brief to live Meta ad with DALL·E 3 creative generation and human approval gates.
Full Stack Engineer
Jan 2025 — Feb 2026- Built and owned the core WhatsApp B2B commerce flows (Meta Cloud API) alongside n8n pipelines automating 10+ operational processes.
- Developed an AI chat decisioning pipeline handling 18+ intents with multilingual support across English, Hindi, and Hinglish.
- Built internal operations dashboards with Next.js and embedded Apache Superset — while managing one direct report.
SoloNodes.net
May 2020 — Jul 2022Remote · Founder & Developer
- Founded and ran a profitable game server hosting business in high school — client dashboard in Node.js/EJS with points-based billing and automated provisioning. Eventually sold the business.
- Grew and managed a Discord community of 10,000+ members with custom bots for support automation, giveaways, and events — coordinating freelancers as a solo founder.
## Projects
WA Bulk Messenger
github ↗WhatsApp campaign tool with scheduling, rate limiting, and delivery controls. Handles high-throughput sending with API throttle management and per-contact delivery tracking.
Daily Engineering Report
internaln8n automation looping 16 GitHub repos nightly — diffs dev vs prod by SHA, categorizes commits, matches them to ClickUp tasks via AI, and posts threaded summaries to Slack. Replaced a fully manual standup process.
Discord Bot Development
fiverr ↗Built and delivered 20+ custom Discord bots for international clients — moderation, economy systems, game integrations, event automation, and utility commands.